erald M. Kolici

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Brand & Business Manager
With 8+ years of experience in the UAE FMCG sector, specializing in premium beverage brand development, HORECA market expansion, and distributor growth. Proven track record in launching international brands, increasing revenue, and building strong market positioning through strategic partnerships, pricing strategies, and data-driven marketing initiatives. Strong knowledge of UAE market dynamics, regulatory compliance, and premium brand building across hospitality and retail channels.

PERSONAL INFO

D.O.B : 19.10.1988

Nationality: Albania

EDUCATION

Kristal University, Albania 2005 – 2009

Bachelor of Business Management

UniAthena 2023 – 2024

Sales and Marketing Operations

LANGUAGE

English – Fluent Professional

Greek – Native

Albanian – Native

Expertise

Jan 2025 –
Jan 2026

Brand Manager / BDM

EuroCoffee LLC – Dubai, UAE

– Develop and execute brand strategies to strengthen market
presence.

– Lead product innovation and go-to-market execution for successful
launches.

– Increased HORECA sales by 28% through trade activations and pricing restructuring.

– Spot and capitalize on beverage trends to fuel growth.

– Align brand, sales, and operations across teams.

– Experienced in premium beverages across coffee, syrups, and non-alcoholic drinks.

– Strong knowledge of UAE market dynamics and compliance.

July 2022 –
Jan 2025

Brand Manager – Beverages

Fresh Express LLC – Dubai, UAE

– Conduct consumer and market research.

– Identify how our brand is currently positioned in the market.

– Develop and execute marketing campaigns aimed at
communicating our brand message.

– Communicate our brand personality internally and align
company around foundational ideas.

– Lead marketing team members through campaigns.

– Measure and report on success of marketing campaigns.

– Anticipate consumer trends and keep brand up to date.

May 2018 –
July 2022

Business Development Executive

Royal Purple Roastery LLC – Dubai, UAE

– Generated AED 2.2M in new annual revenue by acquiring 60+ HORECA clients across UAE.

– Building business relationships with current and potential clients.

– Understanding client needs and offering solutions and support;
answering potential client questions and follow-up call questions; responding to client requests for proposal.

– Collaborating with management on sales goals, planning, and
forecasting; maintaining short- and long-term business development.

Early Career – Hospitality & Operations (UK & Greece)